Sameer Nair-led Applause Entertainment eyeing to roll 15 to 25 projects a year

Mumbai, Mar 11 (PTI) Mumbai-based content studio Applause Entertainment is betting big on the web series format as CEO Sameer Nair says the company plans to invest Rs 3,000 to Rs 5,000 crore on expanding its content library of shows and movies.

During its five-year long journey since its inception in 2017, Applause Entertainment made a mark with shows such as Hansal Mehta’s “Scam 1992”, Pankaj Tripathi-starrer “Criminal Justice”, “Hostages” and others on various OTT platforms.

The banner, which belongs to Indian conglomerate Aditya Birla Group, is looking forward to creating another 15 to 25 projects, including web-series and films.

“We are bullish on the series business, which we have done very well. We have a lot more coming up. We are also building our movie and animation catalogue as well and have done some co-production with other studios.

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